June 6, 2023
Patient Centricity Requires Site Centricity
Mia Li, Teckro Product Manager Explains
People in this video
Senior Product ManagerTeckro
Hi there, this is Mia. I'm the product manager at Teckro. And I'm going to share why Teckro believes that we can't have patient centricity without site centricity.
First, just a quick one about myself, what do I do, as you might wonder? So my role is a product manager at Teckro, and basically the person who tries to understand the site problem and build the software that will solve that problem.
It's very cool, right? Something like that...
[Meme displayed with the words "60% of the time, a product manager is right every time" over an image of the character Ron Burgundy from the movie 'Anchorman']
Yeah jokes aside, product managers who build software for trial staff really need to listen to you, dig into how you do your daily job, because it's really a complicated industry.
And I'm really grateful to be here today to talk about this because I hope the audience who is watching this video right now are the people who really work at the sites with the patients, and you are the people who use the product we make. And we all know, technology is always trying to solve a problem, but my mission as a product manager at Teckro is to make sure we're solving the right one.
So let's start. This is how the industry is looking right now. Sponsors are facing more pressures from the market for sure. And many in the industry, including all technology vendors, are claiming to accelerate their trials.
But the reality is that only an investigator can recruit a patient.
It's the sites, it's you who are the people working with patients day to day. The trial's success or failure sits with you. And this is what we believe at Teckro; you start with site centricity and patient centricity will follow.
And now I will be sharing a few real stories of how your work can be a lot easier with Teckro.
Imagine this right now, you need to decide on a patient enrollment and the patient is waiting in front of you, and you're not sure if one of the conditions will meet the criteria, even after checking the protocol, which is very common. What would you do now?
I guess ask your CRA. You need to find your CRA, who the CRA is in this particular study, find contact details, write an email, and then wait.
Now we all know the CRAs are also extremely busy, and when they see the question, often at the time they need to check with the study team. At the end, the site might only get an answer in a few days.
And now I want to show you this can be different.
And all you need is your mobile phone and an app.
Here is a real case in Teckro.
So this research staff had this question about patient enrollment on a Saturday afternoon. Now according to our research, the time it takes for a CRA to provide an answer is typically days and even sometimes weeks. And how long would you think it took to get the answer back for this particular site stuff?
And it's directly from the monitor, from the medical monitor on Teckro. And the site got that patient enrolled.
This is a real case on Teckro we feel proud of. You actually don't need to dig out who is your CRA, what's their email address. All you need is to grab your phone and drop the question into a dedicated channel where your study team is on standby and guiding you. And there is no information passing on from different people, no secondhand answer.
With the Teckro app, the site got a prompt answer directly from the study team and they can make that decision in two minutes. That's what we believe how simple it should be.
When we got this feedback from a large institute I want to share with you, he told us "It's rare that I will speak to a sponsor as a coordinator, but it's crucial that sponsors become aware of real questions sites have."
And Teckro allows sites communicating in a way that they previously wouldn't have been able to.
Now, you went back home but realized you need to check something for tomorrow's patient visit. Maybe you need to open your laptop, log into some kind of portal, but with Teckro we remove all that for you. Let's see why our sites love it.
All your studies, all your protocols within one app on Teckro.
Sites don't need more portals because they are all here in one app, in the study resources within Teckro.
So you enter one study - you will always only see the most recent protocol and you can check whatever you need now.
We collect feedback from the sites regularly and common feedback we get is, "I find Teckro really quick and convenient rather than having to leave my patients, go to my desk, grab a protocol, find the right page. Teckro is just so easy to use."
Last one, it's also a real story from a site who use Teckro.
Before getting to it, let me ask do you get emails from all sorts of people in one study? They might actually ask the same thing, and if you only get back to one you might get chased by the other people.
And when you are working on more than one site, all the updates, questions from different people, would just be cluttered in your inbox.
And we work with the sponsors and they often tell us that they really want site's feedback. It's obvious that this feedback could save time and money for the trial, but there is a disconnect in communication between sites and sponsors.
It's challenging for both sites and sponsors to get a straightforward communication route and bring what they want to each other in an efficient manner.
Is there a better way for this?
Have a look at this. Again, this is a real case. In this trial, the study team found enrollment was slow. And they had a concern whether there is some barriers within the eligibility criteria.
And they value what the sites would tell them. So they set up this survey on Teckro and sent to the sites, and the sites got this nice notification on their phone screen, to the point, directly asking their experience of their enrollment.
So our sites tap it, and provide what they find the most challenging thing. That's it.
Now, we know you want to get your feedback to the sponsors, but we also understand how busy a day of site staff can be, and we want to make that process simple, easy and straightforward.
So after these sites done the survey, a dashboard is automatically generated for a study team to get that insight from all the sites.
And in this study, you can see here, the study team now know that sixty one percent of the site said it's tissue screening. It's an automatic barrier to the enrollment.
So communication here is centralized at a study level and you don't get emails here and there and have to repeat responding to the same thing while keeping track. All this is streamlined and you and sponsors can be bridged together on one single app and get straight what both sides want.
This is what we picture how a trial should run. It's patients, sites, sponsors, and CRAs collaborating, and achieving the same goal - patient care.
This is also how I want to get a product in front of you as a product manager, it's working together with all the stakeholders and really understand what you need and get that sixty percent of the time right to one hundred percent right.
Now, whoever watching this recording now, thank you so much for your time. I hope I can speak with you in the future.
And if you have any questions, here is my email, and you can always contact me and I'm more than happy to discuss anything.
Alright. Thanks again, folks. I hope you have a nice day or night there. Bye-bye!
To be patient centric, sites and CRAs need to simplify their day jobs and work more efficiently in ways natural to them. Product Manager Mia Li showcases how Teckro offers an approach that is natively digital and uniquely at the point of care to support sites from the comfort of their mobile device.
In this video, Mia also shares three specific examples of how leading sponsors are collaborating with sites to better meet study milestones and improve patient care.